CONTEXT
COVID-19 is a reality in 2020 and will continue to be so in 2050 for our environment. “Unforgettable Memories” is a campaign that brings the ecological impact of the COVID-19 crisis closer to the places where it occurs and to the main municipalities in Spain.
IDEA AND DEVELOPMENT
The Ministry of Consumption and the Ministry of Ecological Transition of the Government of Spain raise the need to reflect the enormous incidence of this waste in our natural environments coinciding with the summer holiday season. The idea is to warn citizens about what they will find in these spaces to prevent this impact from escalating.
The campaign is articulated both abroad and on social networks and is completed with tactical actions for which we have developed official postage stamps and postcards that can be purchased at tourist spots close to these most vulnerable natural spaces.
