NAMINGS 2019 – 2021
The creation of a naming or brand name is the first step towards a coherent and solid corporate identity. The brand should not be limited to the visual aspects, addressing its conceptual dimension and its verbal aspects supposes a guarantee towards the memorability and differentiation. Naming is a fundamental part of the creation of brands or branding on which we must work after establishing a brand concept as a starting point.
A good naming identifies and links the brand with its corporate culture and its values, favoring the evocative potential of words over their descriptive nature and taking into account the synchrony with the visual part of the brand. At the studio we have developed several naming names for clients of all kinds, from vintage clothing stores to purchase centers for construction materials. Always starting from the concept to its verbal form and its typographic materialization in the logo.