CONTEXT
Design web sites under the same approach respecting the uniqueness of each faculty. The Polytechnic University of Cartagena has seven university schools that have their own web pages created independently. None of them have visually common elements or even a similar content structure, which makes it very difficult to find the same content, such as timetables in different faculties.
DEVELOPING
We have generated a system of sub-brands that unify the identity of the different university schools with each other, respecting the historical uniqueness of each one of them and reinforcing their union with the mother brand UPCT. To do this, the most present form in all these brands has been used, the square, where the symbolic elements of these brands have been maintained.
Starting from the square, a modulation has been developed that organizes the different typographic elements unified in the same family. Finally, form versions have been created for the use of these marks in different contexts, thus improving their legibility and recognition.
