Baraja de la Feria de Murcia 2017

Idea As part of the graphic project for the Feria de Murcia 2017, the design of a deck of cards has been developed that recovers the spirit of other graphic pieces created in the 80s as special gifts. The City Council gives this promotional gift to the first residents who come to pick up the festival programme at the Town Hall. Our bet has been to turn the characters of the campaign into something as summery as the figures of the "Murcian" deck of cards, where the clubs were changed for panochas, the golds for beer caps, the swords for caramel apples and the glasses for wines.