This year we have been chosen by the ADG-FAD to design the ADG-Laus Magabook. When we sat down to look for an idea for the Magabook, the first thing we did was look at everything around us in terms of books on design. We saw that, both in specialized publishers and in previous editions of Magabook, it is common to find very forceful and expressive graphic language. In that sense, the differentiation with respect to those books (which we like so much, by the way) had to come from using a more poetic concept, which graphically allowed us to be lighter and at the same time gave us application possibilities. At that moment, skin emerged as a concept capable of representing aspects so linked to design awards such as effort through sweat, emotion through bristly skin, uniqueness through the marks on the skin or the trajectory through the wrinkle.
Designing the Magabook is overwhelming. Being aware that, to a large extent, the readers of the book are from your own sector makes you feel an enormous responsibility. We are a very critical sector, which analyzes each other a lot. If you also stop a little to think about this topic, great design references come to mind who you know will have this book in their hands.
Therefore, every decision we make, every line spacing, every headline, every graphic element, we know that it is looked at with a giant magnifying glass. In the end, that pressure is what motivates us the most, and what makes us enjoy the process.