Project
Alcaraz Foundation
Idea Fundación Alcaraz is Carlos Alcaraz's initiative to help children enjoy their rights. Play above all else. This brand combines dynamism and flexibility under a playful tone that invites to play at all times.
PURE PLAY, PURE DYNAMISM
A powerful, casual and vibrant brand and a slogan “On the move for children” that reveals the proactive and motivating nature of a group of people who stop at nothing.
Web design
The web concept and its main animation criteria enhance the concept of casual and adaptive graphics in its interaction.
For the launching of the brand we have made an informative video that tells the principles and lines of action of the foundation in its defense of children through movement.
Simplicity, honesty under a documentary record
Credits
Production
Gonzalo Ballester
Photography
Sergio Legaz
Script
Rubio y del Amo
Color
Juan Meseguer
Sound
El hombre que escucha
Creative direction
Rubio y del Amo