Project
Sala de Bandas
ClientEstrella de Levante
Idea To turn a beer brand into a promoter of the most effervescent music scene in its territorial context. Estrella de Levante sponsors the first steps of virtually unknown artists with a series of concerts in which we turn a Tasting Room into a concert venue. With this action, Estrella de Levante recovers its social leadership as a relevant brand in the support of emerging music.
LOCAL SELECTION
For this project we collaborated with Javier Sierra, the event’s artistic director, who generated an eclectic and innovative programme that connects the brand with its younger audience.
A STRONG IDENTITY
Display typography, vibrant colours and a modular layout in which text plays hand in hand with a 90s-inspired photographic art direction. Wide angle, deformation and a defiant attitude.
Credits
Event photography
Barita
Studio Photography
Toro Estudio
Artistic Direction
Javier Sierra
Production
APC
Technical office
Estrella de Levante