Project
Becas Formarte
ClientMinisterio de Cultura
Idea
Training as a continuous, dynamic and ever-evolving process. A staircase that connects you to the professional world step by step is a simple metaphor that enables us to develop a flexible and dynamic system for these national grants in the field of cultural management.
A symbol that conveys progress, evolution and access to knowledge through a clear and direct visual language. The brand identity combines modular graphic elements, ascending rhythms and dynamic compositions that convey the idea of continuous learning. A flexible visual language, designed to work effectively in both institutional and digital environments without compromising clarity or recognisability.
