Catálogo Mobel Sport
ClientMobel Sport
Idea Mobel is a high-end sports equipment brand. Specialised in cycling, triathlon and running, it adapts each product to its customers through an exclusive garment customisation system. The design of this catalogue includes the entire range of personalised equipment, offering an editorial design with attention to every detail, from the icons to the typography. The project includes conceptualisation, art direction, graphic design applied to garments, creation of ranges, photographic production, locations and production management for offset and digital print runs.
FROM THE CLOTHING
TO CATALOGUE
The design of the catalogue is just one part of an integral process in which sub-brands have been designed and the graphics applied to the product as a way of identifying these sub-brands.
Each of the garments in the catalogue has been custom-designed with its presence as a piece of communication in mind. This theme has been taken to detail in the definition of a simple and careful art direction with notes of subtle surrealism that emphasise the image through suspended elements and aestheticised foreshortenings in which the garment shows off the graphics in the best possible way.
GRAPHIC
SYSTEM
The design of four ranges to organise the quality systems of the product portfolio has been one of the driving forces behind the project. Each range features bespoke typography and graphic patterns.
Different icons and pictograms have been developed for the identification of the different production details that inform about the quality and finish of each of the references in the catalogue.
