Project

Filatto

Client

Farmahigiene

Idea Filatto is a brand of veterinary products, made by veterinarians. The brand concept is verbalized through its slogan “Vet to Vet”: veterinarians with their feet in the mud, who know the terrain first-hand. A pharmacy of experts capable of simplifying the complexity of laboratories and offering products focused on solving the daily problems of livestock farms. All under an empathetic gaze, which humanizes the codes of an excessively industrial and aseptic sector.

HUMANISING
A BRAND

The hug is the concept that revolves around the entire brand graphics. A flexible system of synthetic and friendly illustrations where the vet’s hands surround animals and other elements related to the benefits of the product.

This system works to the advantage of the purchasing context, usually industrial warehouses selling veterinary and livestock products where visibility from a distance plays a key role in brand recognition.