Project
San Antón 2019
ClientAyuntamiento de Madrid
Idea San Antón, patron saint of animals, is one of the most popular festivals in the city of Madrid, an event dedicated to raising awareness about the respect and care of animals. Based on this idea, we propose the slogan “Living together, welcome, protect” and a series of friendly and dynamic illustrations that dress the city. A graphic review of the image of the most emblematic animal festival in Madrid.
CONSOLIDATION
Continuity of colour with the previous year’s campaign and reinforcement of a central idea more focused on the spirit of the festival than on its religious character.