Project
La Guitarra Flamenca de Yerai Cortés
ClientHBO Max
Little Spain
Idea A guitar that hides an absence. The purest flamenco from a contemporary perspective. We developed for HBO Max the poster design for the latest film by Antón Álvarez (C. Tangana) ‘La Guitarra Flamenca de Yerai Cortés’. A work in collaboration with the Cruz más Cruz Studio.
A complete design system.
We started with the design of a main poster for the promo campaign and cinemas where we fled from the most classic flamenco codes, to generate a contrast between title and photography, colour and texture. A forceful typography in vibrant red on the softness of a background fluffed by clouds, almost celestial, that surround the take-off of a rocket.
GFX for the introduction to the film by director Antón Álvarez, C. Tangana, (video with sound on our Vimeo), and secondary poster design for platforms.
Credits
Photography
Rocío Aguirre
Creative Direction
Cruz más Cruz y Rubio y del Amo