Project

Cerveza Hiena

Client

Thgrow

Idea Something unique. Hiena is the first craft beer with organic hemp from La Alpujarra in Granada. A beer with the perfect combination between hemp and hops with a punk and natural touch that offers the consumer a playful nod in a subtle way.

NAMING

The work is based on the conceptual development of the brand with a solid naming proposal capable of transmitting the essence of the product through this smiling and vacillating animal.