Project
Cerveza Hiena
ClientThgrow
Idea Something unique. Hiena is the first craft beer with organic hemp from La Alpujarra in Granada. A beer with the perfect combination between hemp and hops with a punk and natural touch that offers the consumer a playful nod in a subtle way.
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2018/08/rubioydelamo-packaging-cerveza-1.jpg)
NAMING
The work is based on the conceptual development of the brand with a solid naming proposal capable of transmitting the essence of the product through this smiling and vacillating animal.
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2018/08/rubioydelamo-packaging-cerveza-2.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2018/08/rubioydelamo-packaging-cerveza-3.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2018/08/rubioydelamo-packaging-cerveza-4.jpg)