Auvasa

Idea Local mobility brands have the ability to transcend into city icons, becoming part of its idiosyncrasy. We cannot imagine London without its red buses, or New York without its subway entrances. With this premise, and due to a profound change in the mobility of the city of Valladolid, its beloved and popular municipal bus company is updating and transforming into the epicenter of all new mobility services. This involves a reorganization of the brand architecture, which, after a process of reflection and analysis, results in a parent brand that encompasses all mobility services: MOVASA, and the continuation of the traditional brand: AUVASA, for the municipal bus service. Similarly, other brands are developed for specific services, such as BIKI, for the public bicycle rental service, or PARKIBICI for public bicycle parking facilities distributed throughout the city. All this is under new color and visual codes that flood a greener city.