Project
Mobel Sport
ClientMobel Sport
Idea For Mobel Sport, the manufacture of sportswear is like a goldsmithing process that combines passion and meticulousness. The branding project developed for this sportswear brand involves highlighting this effort for the quality and technique that exists in the manufacturing process, which in turn is a demand of the target public in the sports sector, especially in sports such as cycling, running or triathlon. Mobel Sport's corporate visual identity resulted in a very sober solution based on monochrome and diagonal lines. The black and white of the brand allows colour to stand out in the context (either photographic or in the design of the garments themselves). The diagonal, on the other hand, allows us to generate a complementary graphic capable of making the brand recognisable and offering solutions that go beyond the mere logotype. In this way we configure a whole graphic field that acts on products (sportswear design), packaging (packaging design), vehicles and corporate stationery.
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/rubioydelamo-mobelsport-cajas2.gif)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-tarjetas-mobel-estudio-rubioydelamo-4.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-tarjetas-mobel-estudio-rubioydelamo-5.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-sobres-mobel-estudio-rubioydelamo-3.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-tarjetas-mobel-estudio-rubioydelamo-6.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-vehiculos-mobel-estudio-rubioydelamo-6B.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-manual-mobel-estudio-rubioydelamo-12.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/BARTOLOME-MOLINO-MOBEL-150x150.png)
«We transfer our passion for sport to the entire production process, innovating with technical fabrics, high quality components and cutting-edge technology, with the sole objective of living up to the expectations of our athletes, who are like a big family to us.»
Bartolomé Molino Mobel Sport's Executive Director![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-posters-mobel-estudio-rubioydelamo-15.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-identidad-corporativa-posters-mobel-estudio-rubioydelamo-14D.jpg)
DEVELOPMENT
In this branding project we have worked comprehensively on all the company’s visibility vectors. With regard to the physical space, we developed, together with Leonardo Meseguer, the entire design and application of the brand to the workspace and the façade, giving coherence to the application of the brand in the company’s own facilities in Totana (Murcia).
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/10/diseno-fachada-mobel-estudio-rubioydelamo-27.jpg)