Mobel Sport

Idea For Mobel Sport, the manufacture of sportswear is like a goldsmithing process that combines passion and meticulousness. The branding project developed for this sportswear brand involves highlighting this effort for the quality and technique that exists in the manufacturing process, which in turn is a demand of the target public in the sports sector, especially in sports such as cycling, running or triathlon. Mobel Sport's corporate visual identity resulted in a very sober solution based on monochrome and diagonal lines. The black and white of the brand allows colour to stand out in the context (either photographic or in the design of the garments themselves). The diagonal, on the other hand, allows us to generate a complementary graphic capable of making the brand recognisable and offering solutions that go beyond the mere logotype. In this way we configure a whole graphic field that acts on products (sportswear design), packaging (packaging design), vehicles and corporate stationery.