Project
No fear of losing
ClientWillin
Idea Willin, official sponsor of those who are not afraid to lose. Communication campaign and direct marketing strategy for the sportswear brand Willin. Through a promotional gift to sports clubs, Willin invites them to pay tribute to their great defeats. The important thing is not to win, it's to lose the fear of losing.
CAMPAIGN
Advertising spot where the brand is promoted through the core concept of the campaign, there is no fear of defeat. Audiovisual production by Estudio Toro.
You can see more in our vimeo
SERVICE DOSSIER
We took advantage of the campaign concept and the way of sending the promotional gift to emphasise the client’s service portfolio, a sports fashion brand with the ability to adapt to everything, and to reach everyone.
Credits
Creative direction
Rubio y del Amo
Campaign Concept
Daniel Méndez (Viraliza)
Audiovisual Production
Estudio Toro
Social Media Management
Viraliza
Project photography
Sergio Legaz