Willin Sportswear
ClientWillin
Idea Willin is the personal project of footballer Fran Álvarez and Team makes victory is its slogan. This is the slogan of this new sports brand that defends the game as an assumed victory where the quality of its garments goes hand in hand with a fresh and casual style.
COLLECTION
From a versatile and markedly technical brand graphic we have designed a sports collection with high quality materials for different types of sports: running, padel, cycling, basketball, tennis, volleyball, rugby…
SOCIAL MEDIA
We took the brand to its most digital context with a geometric and dynamic language that reinforces the idea of a high-level textile technology where lines and angles configure a very expressive layout capable of adapting to different types of publications.
WEB DESIGN
For the web design we try to combine visual brutalism with small interactions generating a direct experience that integrates perfectly with an audio-visual language capable of enhancing the realism of their productions.
CAMPAIGN
Willin. Official sponsor of those who are not afraid to lose. A spot that vindicates the passion for sport beyond losing or winning.
You can see the full spot in our vimeo