Motosharing Cabify

Idea Cabify relaunches its new brand and decides to integrate all the group's services under it. This means integrating MOVO, its previous motosharing brand, with its electric scooters and bikes, under the Cabify umbrella, to make the brand visible in its most important visibility vector: the urban context. The project starts with a thorough analysis of the graphic elements of the new identity and how it should be visible in the city. The concept is simple: just as we associate yellow with New York taxis or red with London buses, Cabify needed to envelop its vehicles in the most identifiable element of the brand, its purple color. This allowed us to be easily identifiable from a distance, giving us the opportunity to be more detailed in close-up elements such as the helmet, where we could be more narrative.