ADOPT
OBJECTIVE
Increase the adoption of abandoned pets in the most populated city in Spain. The Animal Protection Center of the Madrid City Council is in a critical situation with more than 200 pets awaiting adoption. Under the slogan “ADOPT, a gesture that changes your face” we articulate this campaign that works on the idea of changing the lives of animals and people through coexistence. Illustration and animation with characters that adopt the faces of their pets in a nice and simple metaphor.