Madrid en manos de todos
ClientAyuntamiento de Madrid
Idea Mask, distance and hygiene, three basic and effective rules to stop COVID in the new normality. This campaign appeals to the individual responsibility of each citizen, leaving the educational tone aside in order to bring relevance to the message to make it omnipresent.
CONTEXT
Madrid has been one of the Spanish cities most affected by the COVID-19 pandemic. The de-escalation has been slow and prudent, and now, in the “new normal”, the Madrid City Council decides to launch a campaign to make its citizens aware of the need to continue being prudent to avoid infections and outbreaks in the capital.
INPUT
The versatility of the concept has made it possible to modulate the message for several months and adapt it depending on how the return to normality evolves.
Buscamos un tono simpático y cercano que llevara este mensaje en positivo a los ciudadanos sin recaer en el victimismo o la incriminación. Para las ilustraciones y animaciones contamos con el apoyo de Enrique Guillamón que ha sabido captar las ideas del equipo con total versatilidad.
