Project
Cervezas Bárbara
ClientBárbara
Idea A beer named after a woman, with character, elegance and a strong local personality. A nod to Totana, its place of origin, through graphic synthesis, colour and the subtlest of hints. A 360° solution that goes from the bottle to the factory, covering the promotion, secondary packaging and merchandising.
NAMING AND PRODUCT RANGE
A brand starts with a name, and in this project, the name, BÁRBARA, is a powerful starting point for establishing a narrative that is ambiguous yet expressive. This allows us to develop custom iconography and illustrations for each of the beers in the range, from lager to stout. A Bárbara that is many without losing its essence.
Credits
Photography
Cristina Navarro