Client Suzzers


Suzzers is a manufacturer of ceramics for the home, but above all it is light. A brand that plays at being a Westerner within a Chinese market, but maintaining conceptual codes close to the context in which it operates. The project by Suzzers, a Guangzhou ceramic manufacturer, starts from a name that has no meaning in English, but is reminiscent of a Chinese word that suggests something bright, full of light. With these clues we decided to build a graphic universe that would support this very suggestive interpretation. A sometimes changing identity that represents random constellations and that surrounds its products with the sobriety and elegance they require.

The delicacy in the production of the identity applications led to the use of the die as a distinctive element in many of them, allowing light to pass through and highlighting the idea of ​​the brilliant brand.