Project

Ditop bags

Client DIVENDI

THE POWER
OF DESIGN

How to turn an arid product like cement into something attractive and differentiating Divendi needed to present the ranges of 6 types of high quality cements and mortars (and 100% national manufacturing). The design solution aimed at simple and differentiating forms through the combination of simplified geometries with a clean and minimalist appearance as a strategy to highlight a product as austere as cement within a construction materials warehouse.

STRATEGY

Beyond aesthetic issues, these bags highlight the importance of design as a competitive value, not only as a way to stand out at the point of sale, but also as a strategy when it comes to consolidating the brand through a vector of visibility as important as its products.