Project
Sacos Ditop
ClientDivendi
Idea How to turn an arid product like cement into something attractive and differentiating Divendi needed to present the ranges of 6 types of high quality cements and mortars (and 100% national manufacturing). The design solution aimed at simple and differentiating forms through the combination of simplified geometries with a clean and minimalist appearance as a strategy to highlight a product as austere as cement within a construction materials warehouse.
Laus Awards 2016
STRATEGY
Beyond aesthetic issues, these bags highlight the importance of design as a competitive value, not only as a way to stand out at the point of sale, but also as a strategy to consolidate the brand through a visibility vector as important as its products.
