Project

CLK Polo

Client

IDEA

CLK Polo is a nautical and maritime lifestyle brand. This identity involves the search for a new symbol capable of providing uniqueness, differentiation and adding values ​​to the brand. An iconic horse as a metaphor for the masculine and the classic, which emerges from the waves and captures the brand’s maritime lifestyle in a symbol.

ONLINE STORE

We developed a custom online store with a highly editorial design that allows different brand discourses to be articulated in collections and seasonal lookbooks. Programming: Wow.