CHARGE
Singularity, effort and experience: skin as an editorial concept. The ADG Laus Awards are one of the most important graphic design events at a national level. For its 2019 edition, ADGFAD commissioned us to design the magabook that includes, on the one hand, all the winners and, on the other, delves into the careers of the honorees.
IDEA
The first step in the design process for Magabook Laus 2019 was to look around us. After analyzing publishers specialized in design, as well as in previous Magabook editions, we found a frequent use of a forceful and expressive graphic language. With the intention of exploring other graphic universes, we came up with a more poetic concept, which graphically allowed us to be light and at the same time allowed us a deeper development.
At that moment, skin emerged as a concept capable of representing aspects so closely linked to design awards such as effort through sweat, emotion through bristling skin, uniqueness through skin marks or the trajectory through through the wrinkle.
CONCEPT
The skin concept appears throughout the interior of the book, both at the level of the use of different skin tones, and small nods in the model to the uniqueness of the skin spots, which were almost hidden on the covers of each section.
EDITION
The editorial project also allowed us to work on art direction in photography together with the Leafhopper studio, which endowed the portraits of the honor winners with an extraordinary naturalness. Likewise, we were able to contribute to the editorial edition together with the editorial director Alberto López-Amor , with whom we were able to develop a graphic edition on the entire corpus of works from the extensive career of Ana Zelich, Laus de Honor 2019.
Daniel Ayuso
President of the ADG-FAD
PRODUCTION
With the model of the book almost finished, the possibility of further enriching the “skin” concept arose by printing different colors of covers that show different skin tones, providing a nuance that we had not considered at first: diversity. The idea of having different covers gives the project a certain singularity, and thanks to the AGPOGRAF printing press we achieved a solution that affected the production cost as little as possible.
