Project
Maracaná do Café
ClientSalzillo Tea & Coffee
Idea From brand identity to the object brand. The experience of a 100% Brazilian coffee brought to the design of its cups. Winning idea of the Rendibú 2014 contest, organized by the newspaper La Verdad . For the design of the logo and the cup, we worked with a very clear concept: the Primolius Maracana parrot, a bird that inhabits Brazilian lands, and which precisely gives its name to the famous neighborhood of Rio de Janeiro. With this idea, we developed a graphic synthesis of the parrot, getting the proposed logo to be directly integrated into the product design of its own mugs.
«Renewing a brand means betting on its consolidation in a market where differentiation is essential for consumers to come to our coffee, try it and let themselves be carried away by its intense aroma.»
José Gomaríz CEO Salzillo Tea & Coffee
Premios Laus 2015
Art Directors Club 2016
THE IMPORTANCE
OF THE DETAILS
Each curve has been drawn with the utmost care to balance usability and message. This tableware plays with the brand as a fetish, giving coffee a differentiating value defined in each of its pieces.
