Project
Maracaná do Café
ClientSalzillo Tea & Coffee
Idea From brand identity to the object brand. The experience of a 100% Brazilian coffee brought to the design of its cups. Winning idea of the Rendibú 2014 contest, organized by the newspaper La Verdad . For the design of the logo and the cup, we worked with a very clear concept: the Primolius Maracana parrot, a bird that inhabits Brazilian lands, and which precisely gives its name to the famous neighborhood of Rio de Janeiro. With this idea, we developed a graphic synthesis of the parrot, getting the proposed logo to be directly integrated into the product design of its own mugs.
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/gomariz-150x150-1.png)
«Renewing a brand means betting on its consolidation in a market where differentiation is essential for consumers to come to our coffee, try it and let themselves be carried away by its intense aroma.»
José Gomaríz CEO Salzillo Tea & CoffeePremios Laus 2015
Art Directors Club 2016
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/rubioyelamo-maracana-4395-1.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/rubioyelamo-maracana-4260.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/rubioyelamo-maracana-4255.jpg)
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/rubioyelamo-maracana-4509-B.jpg)
THE IMPORTANCE
OF THE DETAILS
Each curve has been drawn with the utmost care to balance usability and message. This tableware plays with the brand as a fetish, giving coffee a differentiating value defined in each of its pieces.
![Rubio y Del Amo](https://rubioydelamo.com/wp-content/uploads/2016/05/rubioyelamo-maracana-portfolio-7924-copia-1.jpg)