Maracana do Cafe

Client Salzillo Tea & Coffee


From brand identity to the object brand. The experience of a 100% Brazilian coffee brought to the design of its cups. Winning idea of ​​the Rendibú 2014 contest, organized by the newspaper La Verdad . For the design of the logo and the cup, we worked with a very clear concept: the Primolius Maracana parrot, a bird that inhabits Brazilian lands, and which precisely gives its name to the famous neighborhood of Rio de Janeiro. With this idea, we developed a graphic synthesis of the parrot, getting the proposed logo to be directly integrated into the product design of its own mugs.

Renewing a brand means betting on its consolidation in a market where differentiation is essential for consumers to come to our coffee, try it and let themselves be carried away by its intense aroma.

José Gomaríz
Manager of Salzillo Tea & Coffee

Premios Laus 2015


Each curve has been drawn with the greatest care to balance usability and message. This crockery plays with the brand as a fetish, giving coffee a differentiating value defined in each of its pieces.