Murcia Fair
CONTEXT
After several decades of pictorial commissions from local artists for the Murcia Fair poster, for the first time in a long time the commission fell to a design studio. Without going into assessing the artistic quality of these previous commissions, what has been palpable during this period is the lack of graphic coexistence between typography and these works. Our proposal, from the beginning, was aimed at solving a dynamic and flexible graphic instead of a rigid and unadaptable sign.