Project
Cine Vecino
ClientMinisterio de Cultura
Idea Bringing people together around a screen capable of inspiring us with its stories. A social project by the Ministry of Culture that brings high-quality community cinemas back to neighbourhoods and small towns. A simple brand that puts the user and the content centre stage.
Groups of people who find it difficult to access film culture. A simple, straightforward name, without any grandiloquence. A catchy and charming play on words that puts the user at the centre, allowing them to be represented in the logo through the black dots we see on the screen
NAMING AND DEVELOPMENT
Credits
AI Images
Trvko