Ubica means “place it” in Spanish. Ubica is a SCRAP that manages the packaging of a group of companies. Its function is to place these containers in the correct place, preventing them from becoming waste.
UBICA
Sector
SCRAP
Waste
An electronic music festival on the coast of Murcia. What makes it special is its focus on the future with its sustainable certification that ensures minimal waste generation. We focus on this sustainable aspect. A name that alludes to the playful “fan” nature, and the “future” environmental awareness, demonstrating that it is compatible to have a good time and respect the environment. The future will be sustainable or it will not be!
FAN FUTURA FEST
Sector
Fun
Music
Festivals
From Spanish “among” (entre) “stones” (piedras). That name that takes us back to the origin of flour, which since ancient times has been created between the friction of two stones. It also tells us about the grain grinding carried out in stone mills, a process that makes the flour special by providing it with greater benefits and an artisanal character.
ENTREPIEDRAS
Sector
Feeding
Greenhood is a cannabis delivery service and social club that operates locally. With the idea of generating community, we imagine the coolest neighborhood in the city. A name that speaks of cannabis consumption in a subtle way, alluding to “green” and the home delivery service offered by the brand.
GREENHOOD
Sector
Retail
Cannabis
Delivery
Hyena is an IPA beer with Sativa hemp, with the side effects that this entails. To give the name personality, we look for animal character traits in order to identify them with the consumer. The Hyena is a very punk, outsider animal, with a somewhat disheveled appearance and a bad reputation, but very expressive and always with a smile.
HIENA
Sector
Beverages
Beer
Cannabis
When everything begins, or rather, when nothing has yet begun. Dawn or early monrning (la madrigada in Spanish) is the poetic moment of starting the day is the basis of the verbal identity of La Madrugada. A dreamlike journey towards that moment of stillness, from which the baker lives, thinks and dreams. And of course, it makes the best bread in town.
LA MADRUGADA
Sector
Feeding
Bakery
Rop & Roll is a second-hand clothing store with a clear 60s 70s trend. This naming is based on the idea that clothing, like rock, never dies. The strength of style versus fashion.
ROP & ROLL
Sector
Fashion
Pre owned
Divendi is a central purchase and sale of construction materials. This naming is a simple set of syllables lacking direct meaning. An invented word that raises certain links with the verb to sell, introducing the interlocutor into the field of the brand in a friendly way through the repetition of the phoneme ‘i’.
VENDER (to sell) > DIVENDI
DIVENDI
Sector
Building
Buying
Selling
The identity for this catering company focused on a very powerful visual proposal that started from a dynamic graphic that leads us to the idea of personalization. With this naming we wanted to propose a way of doing things, a brand style. Atipic is short, easy to pronounce and differentiating within the sector in which it is located.
ATIPIC
Sector
Feeding
Catering
A film school directed by four first-class professional Pablo Berger. An international vocation and located in a city with a great military tradition such as Cartagena.
La Base (“The Base”) is a very evocative naming that takes you to a place inside your head. And if we talk about cinema, that place must undoubtedly be a very peculiar place with people who harbor a spirit that is intrepid enough to leave aside the standard acronyms of Spanish film schools and call their project La Base.
A name that brings together many of the ingredients that must be present in the brand in very little space.
CINEMA + CARTAGENA + TRAINING > LA BASE
LA BASE
Sector
Teaching
Cinema
A candy kiosk proposes that we design its brand concept. From there we began to work on how to offer a user experience that went beyond the purchase of candy to distance the brand from other competitors that sell this product in bulk. We proposed to our clients that the brand concept revolve around bubbles and from there we suggested that they sell the product in transparent PVC spheres and that their point of sale have a spherical shape.
We decided to call the brand Blooop ‘onomatopoeia referring to the formation of a bubble’. Its phonology transmits spherical and friendly sounds that not only fit perfectly with the brand concept but also bring friendliness and sweetness to the whole.
BLOOP
Sector
Candies
Sweets
According to the R.A.E (Real academy of the Spanish language Dictionary), pedagogy is ‘that which teaches and educates by doctrine or examples’. Our naming proposal is direct and simple in this sense. Por ejemplo (for example), it is a small psychopedagogy office run by two young professionals who have seen their modus operandi in this naming.
POR EJEMPLO
Sector
Education
Teaching
This high-performance sports training company, formerly known as HPFC, had a huge problem, not even its own workers knew what its name was. Its generic and impersonal name had left behind the meaning of its acronym.
After a study of the situation, we proposed a new brand concept to the client. If raw players entered there, they had to extract gold and diamonds from their potential. Furthermore, its main headquarters were in La Unión, an old mining town in the Cartagena mountains (Spain), which gave more meaning to the matter.
The naming of La Mina not only provides symbolic value to the brand but also plays with its toponymy, linking it with a place that is both symbolic and geographically real. An international brand with a name in Spanish makes perfect sense if we talk about soccer since we infect La Mina with a type of soccer that is the birthplace of the big clubs worldwide.
LA MINA
Sector
Sport
Football