Naming, the first step in building a brand universe

The creation of a naming or brand name is the first step towards a coherent and solid corporate identity. The brand should not be limited to visual aspects; addressing its conceptual dimension and verbal aspects guarantees memorability and differentiation. Naming is a fundamental part of branding that we must work on after establishing a brand concept as a starting point. Good naming identifies and links the brand with its corporate culture and values, favoring the evocative potential of the words over their descriptive nature and taking into account synchrony with the visual part of the brand. At the studio we have developed several namings for clients of all types, from vintage clothing stores to construction materials purchasing centers. Always starting from the concept to its verbal form and its typographic materialization in the logo.